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Demonetisation drives up card swipes but average value falls: SBI report
Posted on January 16, 2017 (Category: Emerging Market, E-Commerce, Debit / Credit Cards, Terminals)

Effects of demonetization to transactions through card machines and mobile wallets are now being seen, as SBI reported a decline in average transaction values n these two digital channels.

From debit and credit card transactions at POS of Rs511.2 bn in October, it dropped to Rs 352.4 bn in November and Rs181.3 bn in December while the per value transaction at POS dropped from Rs2,229 in October to Rs1,714 for November and Rs 1,643 in December. 

According to RBI this may be due to less number of POS machines (15.1 lakh) in the country compared to the demand (74 crore debit cards).  SBI estimates that India needs 20 lakh more POS machines to move to a less-cash society.SBI also added that banks need to focus more on prepaid instruments, particularly mobile wallets. Lack of trust, security or awareness among the users limits the growth of mobile wallets in the country. (livemint.com)

1,600,000 Merchants ?

Many POS Terminals Thailand is an amazing country with huge potential. Today the must successful bank have for the last few years triple their number of POS terminals, so called card acceptance terminals and now reached more than 120,000 locations.

Twice the size Within the next year and up to end of 2015 likely the number of locations has increased to 250,000. Today 2014 the number of locations represents only 7.5% of total potential merchants or of we assume that 20% are so called bankable merchants in total equal to 320k say 350,000 bankable prime locations, the numbers today only represents 35%.

e-Money in Thailand

Bang of Thailand informed the market players on August 14 how to handle and make rules for e-money A few interesting things, worth to be mentioned is:
Bank of Thailand give guidelines that e-money issuers can put an expiration date. That's is very surprising due to the fact that there is an Consumer Act saying the opposite, issuer of electronic values can not put an expiration date.
If you have a card or an account with e-money and you go to an ATM machine to withdraw TB 100.00 but your balance is only TB 80.00, the provider, the issuer is not allowed to give a credit. e-money must be bought and then later used or withdrawn. Provider must allow you to withdraw the value.
So in reality today, August 2014 when mobile phone operators in Thailand, give you an AUTO CREDIT when your account run low, that is not allowed
There is a limit that an e-money card or voucher only can have TB 50,000 but no limitation on how many you can buy.

The way you find ViA

ViA PAY the way you find ViA Card shop

The SPACE in the shop has a value, you agree? So it is also important to see how much and where in the shop you have the best earnings.

ViA eBM devices is a better way on how to conduct proper business among small medium merchants. The shop-in-the-block, the Street sales-person, the home delivery guy or girl actually any one who meet people and conduct some type of business.