Home > News > Mobile as a key factor for millennials B2B buyers


Mobile as a key factor for millennials B2B buyers
Posted on March 28, 2016 (Category: Social Media, M-Commerce)

Millennials comprise a significant part in a consumer pie and this has been proven by the new survey conducted by Sacunas.

According to the the survey, 56% of millennials report search engines, vendor websites and social media will play an important role in researching for new products.  Significantly, the social media ranked the most important when researching a new tool where 85% of the millennials are into social channels to research new products and services for their company.  Facebook specifically is the most preferred choice for 40%, the survey shows.

Businesses should also consider improving mobile efforts, as 82% of millennials consider mobile devices important in the research process.

The analysis also revealed that  the younger the millennial, the stronger the preference for digital channels.

Read more on http://thepaypers.com/mobile-payments/mobile-as-a-key-factor-for-millennials-b2b-buyers/763529-16

1,600,000 Merchants ?

Many POS Terminals Thailand is an amazing country with huge potential. Today the must successful bank have for the last few years triple their number of POS terminals, so called card acceptance terminals and now reached more than 120,000 locations.

Twice the size Within the next year and up to end of 2015 likely the number of locations has increased to 250,000. Today 2014 the number of locations represents only 7.5% of total potential merchants or of we assume that 20% are so called bankable merchants in total equal to 320k say 350,000 bankable prime locations, the numbers today only represents 35%.

e-Money in Thailand

Bang of Thailand informed the market players on August 14 how to handle and make rules for e-money A few interesting things, worth to be mentioned is:
Bank of Thailand give guidelines that e-money issuers can put an expiration date. That's is very surprising due to the fact that there is an Consumer Act saying the opposite, issuer of electronic values can not put an expiration date.
If you have a card or an account with e-money and you go to an ATM machine to withdraw TB 100.00 but your balance is only TB 80.00, the provider, the issuer is not allowed to give a credit. e-money must be bought and then later used or withdrawn. Provider must allow you to withdraw the value.
So in reality today, August 2014 when mobile phone operators in Thailand, give you an AUTO CREDIT when your account run low, that is not allowed
There is a limit that an e-money card or voucher only can have TB 50,000 but no limitation on how many you can buy.

The way you find ViA

ViA PAY the way you find ViA Card shop

The SPACE in the shop has a value, you agree? So it is also important to see how much and where in the shop you have the best earnings.

ViA eBM devices is a better way on how to conduct proper business among small medium merchants. The shop-in-the-block, the Street sales-person, the home delivery guy or girl actually any one who meet people and conduct some type of business.