Millennials comprise a significant part in a consumer pie and this has been proven by the new survey conducted by Sacunas.
According to the the survey, 56% of millennials report search engines, vendor websites and social media will play an important role in researching for new products. Significantly, the social media ranked the most important when researching a new tool where 85% of the millennials are into social channels to research new products and services for their company. Facebook specifically is the most preferred choice for 40%, the survey shows.
Businesses should also consider improving mobile efforts, as 82% of millennials consider mobile devices important in the research process.
The analysis also revealed that the younger the millennial, the stronger the preference for digital channels.
1,600,000 Merchants ?
Thailand is an amazing country with huge potential. Today the must successful bank have for the last few years triple their number of
POS terminals, so called card acceptance terminals and now reached more than 120,000 locations.
e-Money in Thailand
Bang of Thailand informed the market players on August 14 how to handle and make rules for e-money A few interesting things,
worth to be mentioned is:
Bank of Thailand give guidelines that e-money issuers can put an expiration date. That's is very surprising due to the fact that there is an Consumer Act saying the opposite, issuer of electronic values can not put an expiration date.
If you have a card or an account with e-money and you go to an ATM machine to withdraw TB 100.00 but your balance is only TB 80.00, the provider, the issuer is not allowed to give a credit. e-money must be bought and then later used or withdrawn. Provider must allow you to withdraw the value.
So in reality today, August 2014 when mobile phone operators in Thailand, give you an AUTO CREDIT when your account run low, that is not allowed
There is a limit that an e-money card or voucher only can have TB 50,000 but no limitation on how many you can buy.
The way you find ViA
The SPACE in the shop has a value, you agree? So it is also important to see how much and where in the shop you have the best earnings.