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You can't wish away cards and PoS, card cos tell Niti Aayog chief
Posted on January 16, 2017 (Category: Payment Card, E-Commerce, Debit / Credit Cards, Terminals)

A lot of arguments heat up after NITI Aayog head, Amitabh Kant prophesied that card-based transactions and POS Terminals will be irrelevant in the next three years due to the Aadhaar-enabled apps on merchant phones connected to biometric readers.  This statement were rebutted by company executives and Point-of-Sales (POS) Terminal manufacturers by saying that POS terminals can do faster transactions as fast as 8 seconds compared to typically 30 seconds with the Aadhaar-enabled payment system (AEPS) thus giving card users a better and more frictionless experience.    

An executive from Visa further added that India still needs to be convinced about digital payments, which comprise only 5% of the current personal consumption expenditure of the country. He added that the focus should be on displacing cash. 

Besides, the huge investment by banks on the card-acceptance infrastructure in the country also indicates that there is an expected ROI.  But in the end, experts agreed that it still depends on the consumers on which mode of transactions he will choose.


1,600,000 Merchants ?

Many POS Terminals Thailand is an amazing country with huge potential. Today the must successful bank have for the last few years triple their number of POS terminals, so called card acceptance terminals and now reached more than 120,000 locations.

Twice the size Within the next year and up to end of 2015 likely the number of locations has increased to 250,000. Today 2014 the number of locations represents only 7.5% of total potential merchants or of we assume that 20% are so called bankable merchants in total equal to 320k say 350,000 bankable prime locations, the numbers today only represents 35%.

e-Money in Thailand

Bang of Thailand informed the market players on August 14 how to handle and make rules for e-money A few interesting things, worth to be mentioned is:
Bank of Thailand give guidelines that e-money issuers can put an expiration date. That's is very surprising due to the fact that there is an Consumer Act saying the opposite, issuer of electronic values can not put an expiration date.
If you have a card or an account with e-money and you go to an ATM machine to withdraw TB 100.00 but your balance is only TB 80.00, the provider, the issuer is not allowed to give a credit. e-money must be bought and then later used or withdrawn. Provider must allow you to withdraw the value.
So in reality today, August 2014 when mobile phone operators in Thailand, give you an AUTO CREDIT when your account run low, that is not allowed
There is a limit that an e-money card or voucher only can have TB 50,000 but no limitation on how many you can buy.

The way you find ViA

ViA PAY the way you find ViA Card shop

The SPACE in the shop has a value, you agree? So it is also important to see how much and where in the shop you have the best earnings.

ViA eBM devices is a better way on how to conduct proper business among small medium merchants. The shop-in-the-block, the Street sales-person, the home delivery guy or girl actually any one who meet people and conduct some type of business.